OUR COMMITTEE

CHAIR

Joleine has dedicated numerous years to the education sector as a Facility Manager and Administrative Assistant. Originally from Saskatchewan, she moved here with her family in 2002. When she’s not focused on her career, Joleine loves spending time with her child, Mars, her cat Stanley, and her family. An enthusiastic sports fan, she particularly enjoys hockey, baseball and football. Currently, Joleine is pursuing a Degree in Business Administration.

Job Title:
Events Coordinator, APEX Regional Innovation Network of Southeast Alberta

Years on the Committee:
Since 2020

Activities & Affiliations:
Christmas lover
Baking
Attending sporting events
Volunteering
Family

VICE CHAIR

Danielle spent over 10 years in the hospitality industry until 2021, when she made a career change and jumped into the marketing industry. She is now a Client Success Manager with Hook + Ladder Digital. She is passionate about learning, self-growth, and personal and professional development. Danielle likes to spend her free time with her fiancé and family doing outdoor activities such as mountain biking, hiking, camping, paddle boarding, skiing, and more!

Job Title:
Client Success Manager, Hook + Ladder Digital

Years on the Committee:
Since 2023

Activities & Affiliations:
Volunteer with Medicine Hat Women’s Shelter Society
Mountain biking
Camping, hiking, & snowshoeing
Crocheting
Golf

SECRETARY, MARKETING CO-DIRECTOR

Nicole is a lawyer at Bishop Koch Lawyers in Medicine Hat. She specializes in the area of residential and commercial real estate, estate planning, estate administration and corporate law. While Nicole did not originally grow up in Medicine Hat, she did grow up just down the way in Brooks, but has now called Medicine Hat home for the past five years. When not in the office, you can find Nicole with her two young boys, at trivia, or playing all of the New York Times puzzles. Nicole is passionate about supporting local women in the community!

Job Title:
Lawyer, Bishop Koch

Years on the Committee:
Since 2025

Activities & Affiliations:
Word Puzzle Enthusiast, Disney World Lover, Mom, Baker

TREASURER, SPONSORSHIP CO-DIRECTOR

Victoria started her entreprenuerial journey 4 years ago, after 10 years of being a stay at home mom to her four children. She has always been eager to help others, and now combines her love for meeting new people with her ability to create financial independence for families. Victoria has found a new passion in homeschooling her children, and loves our community. She can be found checking out locally owned businesses and coffee shops. Her hobbies include caring for houseplants, learning new things, and DIY projects. Although she enjoys the changing seasons and is a proud Albertan, she thrives in the summer heat. She has been married to her sweetheard for nearly 2 decades, and together she and her husband enjoy date nights and laughing.

Job Title:
Independent Financial Broker, World Financial Group

Years on the Committee:
Since 2024

Activities & Affiliations:
Yoga
Spending time with family and friends
Going for long walks with her dog

TREASURER CO-DIRECTOR, EXPO EVENT COORDINATOR

Ally is the owner and operator of Back Alley Fitness in Medicine Hat and Redcliff, the owner of Karate-Do Academy and a full-time online strength and nutrition coach with Macros Inc. She began her entrepreneurial career at the age of 21 and has been building and expanding businesses, projects, and collaborations ever since. In her spare time, she enjoys doing anything athletic and has been a competitive powerlifter for 8 years. She is currently in the process or remodelling her 1912 character home on the SE Hill where she spends a lot of time playing board games with her husband and daughter, Daenerys.

Job Title:
Owner, Back Alley Fitness
Owner, Karate-Do Academy
Online Strength and Nutrition Coach, Macros Inc.

Years on the Committee:
Since 2020

Activities & Affiliations:
Powerlifting & martial arts
Disney enthusiast
Architecture & home renovations

SPONSORSHIP DIRECTOR, EMPOWERMENT DAY EVENT COORDINATOR

Planner by her nature, Kate is a Wealth Consultant at Qopia Financial. With a Master’s degree in Economics, over 7 years of experience in the financial industry, and her Ukrainian heritage, she brings both expertise and heart to every unique financial situation. Kate is passionate about personal and professional growth paired with social networking and contributing to the community. On a personal note, Kate loves traveling, meeting new people and learning different cultures and languages.

Job Title:
Wealth Consultant, Qopia Financial

Years on the Committee:
Since 2025

Activities & Affiliations:
Community Future Entre-Corp
Feeding thirst for new connections, skills and knowledge
Travelling & adventuring with family

MARKETING DIRECTOR, MEDIA RELATIONS CO-DIRECTOR

Rae-Ann has spent over 14 years working in marketing, sales, and community relations. She is currently a Digital Account Executive with Nimble Digital, a division of Pattison Media, where she helps businesses develop digital strategies to reach their goals. Rae-Ann also has a strong background in the fine arts, having spent many years acting both on screen and the stage and operated her own acting studio for several years, combining her love of the arts with teaching and mentoring. She is passionate about creativity, connection, and supporting women in business, and is excited to contribute her experience and enthusiasm in her first year on the Women in Business committee.

Job Title:
Digital Account Manager, Nimble Digital

Years on the Committee:
Since 2025

Activities & Affiliations:
Walking
Working out (yoga and weights)
Family Time

COMMITTEE MEMBER

Loreen Piehl-Wiedemann who goes by the name Piehl (pronounced Peel) is the proud owner of Appealing Travel in Medicine Hat. With over 20 years of experience as a full-service travel agent, she is passionate about helping people discover the world and plan unforgettable journeys.

Before launching her travel career, Piehl worked for CHAT TV as the Production and Operations Manager for 25 years, where she was known for her leadership, creativity, and dedication.

Travel has always been her greatest love, and through Appealing Travel she combines her expertise and enthusiasm to assist clients with all their travel needs—from dream vacations to group adventures.

Piehl has been married to her best friend, Barry, for 41 years. Together they have four children and five grandchildren, all of whom live nearby, allowing Piehl to spend lots of time with them.

Job Title:
Owner, Owner, Appealing Travel

Years on the Committee:
Since 2025

Activities & Affiliations:
Travelling
Family
Producing videos
Organizing events
Volunteering

MEDIA RELATIONS CO-DIRECTOR, EXPO EVENT COORDINATOR

Charlie came to business alongside her work in post secondary education. Touch Wood Productions began in Calgary as her umbrella for contract work in theatrical design and production in Calgary in 2002. After a reoccurring contract with Medicine Hat College from 2004-2011, she stayed on in Medicine Hat to raise her family, taking roles with the City of Medicine Hat’s Arts and Heritage Advisory Board and assisting the boards of many arts organizations. Charlie reopened the creative wing of Touch Wood Productions in Medicine Hat during 2019 and has been providing stand up comedy, improv and drama education workshops in Medicine Hat and around Alberta. She is currently touring Broadly Speaking provincially while facilitating performance technique through improv classes with the Mad SenHATors. Using skills in Arts Management, it’s her delight to promote women led business combining arts and small business promotion in her work.

Job Title:
Owner at Touch Wood Productions

Years on the Committee:
Since 2025

Activities & Affiliations:
Currently touring Broadly Speaking
IATSE 212 and Firecracker Dept (YYC)

WINE & CHEESE EVENT COORDINATOR

Sarah is the proud owner and operator of 7 Rivers Trading Co., a cozy little gift shoppe that specializes in local goods and Medicine Hat swag, nestled in the heart of downtown. She grew up in Medicine Hat (shout out to CHHS grad 2000!), and is passionate about supporting local and helping our downtown core thrive. Married with two amazing kids, life is fun and busy! When not at her shoppe, you’ll probably find her enjoying a great cup of coffee, playing board games with my family, camping in Elkwater, or strolling through downtown—her favourite part of our city. Sarah is excited to be part of the Women in Business community and to connect with other women who are building, creating, and making an impact.

Job Title:
Owner, 7 Rivers Trading Co

Years on the Committee:
Since 2025

Activities & Affiliations:
WLC Parent Council
Downtown Voice Yoga
Crocheting & Drinking Coffee

SOCIAL MEDIA CO-DIRECTOR, INSPIRE LUNCHEON EVENT COORDINATOR

BIO COMING SOON

Job Title:
COMING SOON

Years on the Committee:
Since 2025

Activities & Affiliations:
COMING SOON

EMPOWERMENT DAY EVENT COORDINATOR, EXPO EVENT COORDINATOR

BIO COMING SOON

Job Title:
COMING SOON

Years on the Committee:
Since 2025

Activities & Affiliations:
COMING SOON

SOCIAL MEDIA DIRECTOR, EXPO EVENT COORDINATOR

BIO COMING SOON

Job Title:
COMING SOON

Years on the Committee:
Since 2025

Activities & Affiliations:
COMING SOON